Frequently Asked Questions
I don't have time to do marketing. Do you offer full-service marketing?
Yes, Starflower Creative offers full-service marketing. If you need help with the day-to-day management and execution of marketing strategies and tactics, we've got you covered. We also offer project-specific services whether you're looking for a one-time campaign or need assistance creating a marketing plan that your internal staff will manage.
What's your approach to marketing?
Every small business and nonprofit is different. That's why we'll sit down with you to better understand how your organization works. We ask all sorts of questions - about your customers, competitors, products/services, what you've done in the past for marketing that worked and what didn't. We do a deep dive into your existing marketing channels - from looking through your website to your social media presence. It's important that we thoroughly understand your challenges and most importantly, your goals.
At Starflower Creative, we firmly believe that your marketing should be specific to your business or nonprofit. We don't offer canned marketing service packages. You deserve better.
How much do your marketing services cost?
We understand that small businesses and non-profit organizations don't always have the luxury of huge marketing budgets. We develop a custom proposal for each of our clients and work with budgets of every size. If you have a maximum amount you can spend on monthly marketing services or a one-time campaign, we'll work with you to design something that provides you with the biggest bang for your marketing buck.
What types of businesses do you work with?
At Starflower Creative, we have extensive experience in marketing B2B (business-to-business) and B2C (business-to-consumer) as well as non-profit organizations. Megan's career has spanned multiple industries ranging from healthcare and education to civil engineering and construction. She worked in large corporate settings, a boutique marketing firm, small to mid-sized companies, as well as for non-profit organizations.
Small businesses and non-profits have always held a special place in Megan's heart. With family members who owned a small business, Megan saw first-hand the dedication and passion that small business owners have. It's not easy, and that's why we want to help you succeed and achieve whatever goals you have set for yourself.
Our clients have included PreK-8 schools, environmental non-profits, electric bike shops, retailers, restaurants, civil engineering firms, and more.
I know I should be on social media. How often should we be posting?
We've heard this from countless clients, and we'll tell you what we told them. Social media has its place as a marketing tool. But it by no means is the end-all-be-all. Every industry is different and what you have to remember is you've got to be where your customers/clients are.
Let's say you are a B2B company. Your client base may not be searching for your type of business on Instagram, but they are looking at your project portfolio on your website. You might need help creating collateral for your business development team and setting up an email lead nurturing program instead of doing digital advertising. As for social media? Maybe your industry uses it mostly as an employee retention/recruitment tool.
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Every business is different. And this is exactly why we are strategic about YOUR marketing. It's all about understanding your customers, how they engage with you, what messages resonate, and where they find you.
Do you work with clients outside of Folsom, California?
Yes! We are based in Folsom, California, but we provide marketing services to small business and non-profit clients from all over.
From the greater Sacramento region (i.e., El Dorado Hills, Rancho Cordova, Citrus Heights, Orangevale, Elk Grove, Sacramento, West Sacramento, Carmichael, Roseville, Rocklin, Loomis) to neighboring counties (i.e., El Dorado, Placer, Yolo, Solano, Amador, Calaveras), we work with clients up and down the state of California. Some of our clients have offices in Fresno County, the San Francisco Bay Area, San Diego, Irvine, and we even have a client in Washington, D.C.!
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