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The Power of Word-of-Mouth Marketing

  • Writer: Megan Annis
    Megan Annis
  • May 1
  • 2 min read

Updated: Jun 12

The Number One Method of Marketing

This month, I want to spend some time on the number one method of marketing. It's tried and true and has stood the test of time. Word of mouth. If you haven't seen my quick video on it, check it out!


Three women talking - your customers talk...about their experience with your small business or nonprofit. Remember that word of mouth is always going to be the most powerful form of marketing!

The Power of Word of Mouth

Think about the last time you ate at a restaurant where the service and food were out of this world AMAZING. Did you tell all your friends and family about it? Now think about the flipside, where you had an experience that was anything but good. Did you tell your friends and family? Yes. Word travels quickly, whether it's positive or negative, which is why it's vital to focus on 1) providing a great customer experience and 2) asking people to share their experience with others.

 

People trust people they know!



Online reviews are one of the best ways to market your business. From your Google Business Profile to Yelp and social media, people write about their experiences - good or bad.

Reviews & Testimonials

After your customers make a purchase or use your services, invite them to write a review or testimonial. When people search online for businesses like yours, you can bet they're looking at reviews. And there are multiple places to write reviews - your Google Business Profile, your website, social media, Yelp, and more. Be sure to respond promptly to any reviews you receive, positive or negative!



How do you reward your existing customers when they refer a new customer to you? Be sure to thank them, even if it's a small token of appreciation - it goes a long way!

Do You Have a Referral Program?

Turn your biggest champions into a referral source. Let's say you're a school and you're looking to grow your student population. Asking current parents to spread the word and offer an incentive for referrals. One of my clients implemented a referral program after we recommended it, and 45% of new families who enrolled did so because of a parent referral. It's a great way to retain existing customers, showing your appreciation for their referral, and gain new customers.

 

Now let's say you're a retail store. You could launch a referral program offering existing customers a nice discount on their next purchase or a free gift for referring a new customer. Sometimes the littlest thing can go a LONG WAY!


If you could use help in analyzing your current situation or need a fresh perspective on how to effectively market your business or nonprofit, book a free consultation call with us.



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