Marketing Strategy & Planning

Before deciding marketing tactics (i.e., social media, digital ads, etc.), you've got to build out your marketing strategy. Otherwise, you end up expending a lot of energy on tactics in a siloed manner, not knowing what's working and what's not.

Summer is here, which means now is a great time to assess the marketing for your small business or nonprofit - from what's going well to addressing your biggest challenges.

What's the number one method of marketing? It's tried and true and stands the test of time. Word of mouth. If you're not focused on your customers' experiences, it's time to shift gears.

If you spend all your marketing budget in one space, you limit your ability to reach new and existing customers. Just like with your investment portfolio, your marketing mix should be diversified.

Email is a highly powerful marketing tool that provides you with incredibly useful analytics, it's customizable, helps you nurture relationships with your customers, and you can actually measure its success.

Whatever the goals are for your small business or non-profit organization, it's important to answer a few key questions as you develop a strategic marketing plan.