Email that Packs a Punch - Your Marketing Superhero

Email Marketing is NOT Dead!

This month let's talk about email. It's a highly powerful marketing tool that provides you with a lot of useful analytics, is customizable, and helps you convert prospects into customers.

Segment Strategy

You've got an email list. Now, what do you do with it?

Depending on your email platform (i.e., Mailchimp, Constant Contact, etc.), you should be able to segment or tag your emails into different categories. For example, create a new versus existing customers list or group people by birth month. This allows you to send different messages based on that segment's characteristics.

Multi-Purpose Emails

There are so many ways to use emails to market to your customers, from monthly newsletters that provide a variety of info to one-off emails promoting a special event or sale. They're also fantastic for lead nurturing campaigns. You can set up a series of automated emails that help keep your business top of mind. Emails can be triggered based on an action (or inaction) taken by a customer. For example, if you know a person's birthday and also have info about when they first purchased something from you, you can send them a "Happy Birthday" email with a one-time coupon code, along with your monthly e-newsletter, and a special "Anniversary" email.

Know Your Numbers

Analytics are your friend. With email, you'll know exactly what performed best and worst, which links were clicked, what products were most popular, how many people (and who) opened the email. Plus if you use integrations to your point-of-sale system, you can even see conversions (as in who actually made a purchase).

If you could use help in analyzing your current situation or need a fresh perspective on how to effectively market your business or nonprofit, book a free consultation call with us.

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