Before deciding marketing tactics (i.e., social media, digital ads, etc.), you've got to build out your marketing strategy. Otherwise, you end up expending a lot of energy on tactics in a siloed manner, not knowing what's working and what's not.
What's the number one method of marketing? It's tried and true and stands the test of time. Word of mouth. If you're not focused on your customers' experiences, it's time to shift gears.
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